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23, July 2025
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Time to read: 2 mins
One Sure Insurance Acquires Freedom Brokers

The One Sure Group has officially acquired Freedom Brokers. So, what does this mean for you and your coverage?
We’re proud and delighted to announce that the One Sure Group has acquired Freedom Brokers.
Adding Freedom Brokers to our brand house will have a profound impact on our business and add another string to our bow.
Which is why we want to inform you of its implications for you as a customer and to give you a sneak peek at some of the changes to expect from us in future.

What does this mean for our customers?
The wheels of change are in motion. Now, we’re more ready than ever to handle a wider variety of insurance types to get you covered.
With this acquisition, our portfolio now includes over 50,000 van insurance policies and 10,000 telematics car insurance policies.
With more niche wheel-based policies available to us, you’ll benefit more. We’ll be able to offer a broader range of specialist, wheel-based policies, providing you with more choice and better value. The advisory service we provide will be better informed, even more tailored, and customer-led to get you the cover you need.
But that’s not all, we’re branching out even further into the online space.
Stepping Into Online Insurance Comparison Websites
Freedom Brokers is recognised for its innovative, digital-first approach, enabling customers to get covered quickly and conveniently online. Traditionally, we’ve taken a more hands-on route, guiding you to the right policy over the phone.
Now, we’re combining the best of both worlds. Our adoption of this is a huge step forward in our mission to make insurance straightforward and hassle-free. We’ve always believed that talking to a human being gives a personal, tailored touch to getting you covered – that won’t change.
By integrating Freedom’s advanced online comparison tools with our personalised advisory service, we’re stepping further into the online space to give you more flexibility in how you choose to interact with us. Whether you prefer the speed of digital or the reassurance of speaking to a real person, we’re here to make your insurance experience stress-free and straightforward.
Our goal remains the same: to provide you with the cover you need, in the way you want it. Whether it’s through cutting-edge digital tools or expert advice from our friendly team, we’ll always be here to make your insurance journey easier than ever.
We’re looking forward to sharing with you what’s next, so keep an eye out for more news on our blog to stay up to date on what’s in store.
