• 21, November 2025

  • Time to read: 5 mins

How Ghostbrokers Use AI To Commit Fraud.

Sharna Ridge

Content & Outreach Specialist

How Ghostbrokers Use AI To Commit Fraud. - Highlight Image

As insurance brokers, we always try to protect our customers and stay one step ahead of fraudsters. In this blog, we’ll explore how technology is changing fraud.

Artificial Intelligence (AI) has become a part of our everyday lives. Its presence can be seen everywhere, from virtual assistants and personalised AI-curated playlists to self-driving cars. But like any powerful tool, AI can be a double-edged sword. On the one hand, it simplifies our lives, and on the other, it complicates them. 

Insurance fraud has been on the rise as the cost of living has increased, while fraud costs the industry billions annually, and, as a consequence, it drives up premiums for honest customers. This further creates the perfect conditions for scammers to flourish.

With scams increasing and more awareness being raised about scams, fraudsters are now turning to new tactics involving Artificial Intelligence (AI) to swindle more innocent people. In this blog, we’ll examine how ghost brokers are fooling unsuspecting victims with new advanced technology and what you can do if you find yourself falling into their traps.

An illustration of a laptop with 'Fraud Alert' on a stop sign.

The Rise of AI-Driven Fraud By Ghost Brokers.

Ghost brokers are fraudsters who pose as insurance brokers. They usually operate on social media such as Facebook and WhatsApp to lure unsuspecting motorists with an insurance policy (which usually doesn’t exist or has the wrong coverage) and a cheap premium that’s too good to be true.

 Once a ghost broker has found a victim to target and ‘insured’ them, the customer is unaware they’re driving uninsured or undercovered.  

How Do Ghost Brokers Use AI To Scam People?

Unfortunately, spotting a ghost broker is becoming even more complicated as they use new technologies to elevate their scams. 

As AI becomes more advanced and accessible, it’s now falling into the hands of ghost brokers. 

With the help of AI, ghost brokers can now create highly convincing fake documents and can even clone websites packed with fake reviews to appear as legitimate insurers or brokers. 

AI-powered chatbots and deepfake technology can also enable them to impersonate real agents through lifelike conversations or video calls. With AI, fraudsters can expand their operations faster than ever, deceiving even the most vigilant insurance shoppers. 

This problem isn’t just unique to fraudsters scamming the public – it’s also used to hoodwink insurers.

Now, we know what you’re thinking: how do these scams affect you and your insurance? Let’s find out.

How Does Insurance Fraud Affect Customers?

AI-driven fraud hurts insurers and customers directly. With the rise of ghost brokers and fake policies, unsuspecting motorists could unknowingly drive uninsured or undercovered. This would expose them to financial and legal risks in the event of an accident, turning what they believed was peace of mind into a potential nightmare.

A scammer with a fishing rod reeling in a victim via a laptop

What Are The Signs That My Policy Was Made By A Ghost Broker?

With ghost brokers becoming more sophisticated, it’s more important than ever to know the warning signs that you’re being targeted. 

While their tactics are evolving using AI, the tell-tale red flags remain surprisingly consistent.  Here’s what to look out for:

The price seems too good to be true.

If a car insurance deal looks unbelievably cheap, it probably is. Ghost brokers lure victims with premiums far lower than any legitimate insurer would offer, especially for young or high-risk drivers.

The policy documents look a bit ‘off’.

AI now allows fraudsters to create shockingly realistic fake paperwork. However, this does not make them immune to errors. 

Keep a lookout for any spelling mistakes, odd formatting or insurer details that don’t match what’s on the official website. Fraudsters also often alter key information such as your address, occupation or claims history to artificially reduce the premium. Any incorrect detail could invalidate the policy completely.

If you’re uncertain, you can always call your insurer to cross-reference the policy number and the cover to check it is real.

You didn’t receive any documents directly from the insurer or broker’s email.

Ghost brokers commonly operate on platforms like Facebook, Snapchat, TikTok and WhatsApp. If the entire interaction happened through DMs, it’s worth double-checking the legitimacy.

A genuine insurer or regulated broker will always send confirmation and policy documents straight to your email or customer portal. If you only receive screenshots, PDFs, or WhatsApp messages from the ‘broker’ this is a major red flag.

The broker can’t provide an FCA number.

All brokers and insurers in the UK must be registered with the Financial Conduct Authority (FCA). If they avoid any questions on an FCA number, delay sending their details, or the number doesn’t match the FCA register, step away immediately. 

If you want to know how to use the FCA’s register or more on insurance scams, visit our guide: How To Spot An Insurance Scam.

They give advice without a disclaimer.

Insurance brokers can only give advice if they have been approved to do so by the FCA. This is why you’ll often hear insurers and sometimes other brokers clarify that they ‘are not authorised to provide an advisory service’. 

At One Sure Insurance, we make it clear to our customers that we’re a broker that can advise you about the cover you need. So if an insurance broker is offering to advise you on your policy and they won’t clarify that they’re authorised to do so when queried on it, it’s an immediate red flag. 

To find out more about what an insurance broker does and how we’re regulated, read our guide: Why Should I Use An Insurance Broker?

You were asked to pay in an unusual way.

Legitimate brokers use secure payment portals or business bank accounts. If you were asked to send money to a personal account, pay in cash, or use PayPal Friends & Family, treat it as a serious warning sign that this is a scam. 

An illustration of a scammer in a phone taking money from a victim

Who Do I Report Insurance Fraud To?

If you suspect insurance fraud, reporting it is important to prevent it from happening to others. You should contact:

  • Insurance Fraud Bureau (IFB). You can submit information anonymously via their website or by calling their Cheatline at 0800 422 0421.
  • Action Fraud. You can contact them on 0300 123 2040 or via their website if the fraud is linked to false identities or identity theft. 
  • The Motor Insurance Bureau  (MIB). If you believe fraud is linked to false vehicle insurance details or impersonation of an insurer or broker, you can report it to the MIB for investigation.

Disclaimer: This blog post is intended for general information only and does not constitute personal advice. Insurance requirements vary, and readers are encouraged to contact a qualified advisor for recommendations tailored to their individual circumstances. Additional support is available for customers with vulnerabilities or additional needs. One Sure Insurance Ltd is authorised and regulated by the Financial Conduct Authority, under firm reference number 447730. You may check this on the FCA Register by visiting the website www.fca.org.uk/register.
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